Sunday, 25 March 2012

Further research and development of 'Celebrity Culture' ...


After deciding on my final idea I researched into 'Celebrity Culture' I came across many books and articles that comment on todays modern celebrity lifestyle...

The Dark  Side Of   That World  We  Call  Fame...’ - article talking about fame and its dark affects.

‘How to Be Famous...’ – video about a blogger who comments on the media and magazines by using sarcastic humour, commenting on celebrity culture in a negative way.

Paparazzi; And our obsession with Celebrity...
A book talking about the obsessions we have with the celebrity culture in modern society.
After reading these articles it got me to thinking about how i could represent celebrity culture in a photograph. These articles talk about the ideas and the theories behind celebrity culture; they highlight the negatives that come with this culture. They also comment and sometiumes take the micky out of the so called 'celebrity lifestyle' talking about the way in which the media have an obsession with making celebrities look bad, creating stories and gossip that make a person become famous.
Celebrity culture has led to a lot of serious if not deadly events; many celebrities who take drugs die at a young age, for example Amy Winehouse, Michael Jackson and most recently Whitney Houston. Although celebrity culture has always been know for being bad for years, it seems like recently it has become worse, and is affecting a lot more younger people.

I then went on to look at...

Celebrity culture has changed significantly since 1992, focusing on the past when attention started to shift from revolutionary heroes, to defining fame with help from the printing press, to the growth and excitement that fed the entertainment industry.)
in an early quest for self-definition, Americans of the revolutionary republic sought to derive a mythic national character by focusing on military heroes, romantic fictional protagonists, and eminent statesmen who embodied the ideals of virtue and self-reliance. by mid-twentieth century, the pedestal belonged not to politicians or generals, but to baseball players and movie stars. this shift, reflecting in part the vast cultural changes wrought by the communications revolution of the late nineteenth and early twentieth centuries, and by the rise of immigration and urbanization between 1890 and the 1920s, says a great deal about the nation’s continuing need for self-definition, and about the culture which contributed to this search. one way to chronicle this transformation is to consider our changing face of fame, particularly the metamorphosis from traditional “larger-than-life” heroes, to cultural icons—to “celebrity-personalities,” as daniel boorstin defined them, celebrated not for achievement but simply for “well-knownness.”

The magazines are set up in a way so that the front covers are always covered in the latest big events or stories, making people want to read up on all the gossip of the celebs.
Developing my idea to a Final Shoot...

After looking into the media, magazines and the affects they have on the celebrity culture this got me thinking about an idea for my final shoot.
- I thought phgotographing the outfit... representing celebrity culture of always looking good.
- Have magazines ripped all over the place - on the floor, the wall. to represent ideas of the celebrities wasting away.
- The model in the outfit represents the 5 minutes of fame, looking perfect like the stereotypical celebrity does. And then the magazines represent how its slowly fading away and becoming nothing.
- The outfit is made out of the waste that celebrity culture is made of. Although its waste it creates something which people are interested in and become obsessed with.
- Photograph the model wearing the otufit pretending to be paparazzi.
- Model eating magazines
- Model burried/ sourrounded by magazines, linking to ideas of consumerism.

First draft of final 3 images...

1st Image - OBSESSION   ... wearing the dress made of celebrity culutre (magazine pages)

2nd Image - CONSUMERISM   ... playing with the idea of consumerism, make the model literally eat the magazine pages. Like the gossip and rumours are being consumed into the model.

3rd Image - REALISM   ... Celebrity culutre isn't based on something that is real, its made up stories and gossip.

another 3rd Image - WASTING AWAY  ... everything that makes celebrity culture slowly wastes away and so your left with nothing (just 'has beens' and 'used to bes')   

These were my orginal ideas for my final shoot, but after doing more research I came up with better ones, which focus more on the celebrity culture as being 'waste'

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