Monday, 21 May 2012

Commission Part 2


Chosen Output

As a group we decided that our chosen output would be a Newspaper. We chose a Newspaper so that we could reach a larger demographic audience, to understand the implications of Consumerism. The power of photography brings to life current affairs that affects the public and the world at large.  By using just one photo, one image, it can inform the reader of a situation without having to read the story.  Because our brains rely strongly on their senses, by using a visual aid, this will help the viewer to understand the current issue of today’s consumption and the growing affect it has on society. A Newspaper is a great platform for photographers to connect with the public on important issues’ such as, consumption in today’s society. Our consumption has had far reaching effects on the world, more than we care to know.

 The waste in Western society has increased over years, portraying us, as a disposable, wasteful culture. Examples of this are cheap clothing, relying on the latest trends, leading to a bust and boom society.  People leading selfish lifestyles, no understanding of money, has led to the decline of the high street, leading to more individual shops closing, portraying deprivation. Consumerism fulfilled lives, the need to keep up with the celebrity culture and the fascination of gossip.  However, society has to understand the implications of a ‘I want’ lifestyle, by becoming more aware of sustainable living, through the power of photography, media, and education. Examples of widespread change, companies, using commercials to show they are ‘green’ by donating second hand clothes. Our target readers for this newspaper are people from around our own age, 19-20, and up to around 45-50. We are of the opinion that this group of people are the most affected of the issues we are raising, as well as the most keen to make a change and improve the situation.

Visual Reference & Editorial Choice

50 Photos Dictionary – Fanny Wacklin Nilsson

For the layout of our newspaper, we chose to analyse 50 Photos Dictionary by FannyWacklin Nilsson (printed by Newspaper Club). This is, because we found the idea in terms of the simplistic layout useful, leading to applying it to our own newspaper. What also caught our eyes was how Wacklin Nilsson had used the text, rather than having column after column of text like a regular newspaper would, it is just a couple of paragraphs or quotes.
The reason we chose to use this newspaper as a guideline and inspiration for our own publication as we like the relationship between the amount of writing and the images. We didn't want our publication to be too text heavy like newspapers such as The Guardian.

From our reference, we have adopted a scrapbook style layout, rather than placing multiple articles on one page, as would be found on a conventional broadsheet.
This means that we have used variations of image and headline scale and have used blank white space as a visual device so as to appear minimalistic, creating ease of reading and appealing to the younger end of our audience.
Similarly to the reference, our images relate directly to the stories around them and do not stand alone as an article. Also our paper is divided into sections of their subjects.
Rather than being personal to one person’s experiences, the issues raised in our publication relate to a nation of people’s experiences.
When sequencing our images we built upon the idea of creating a journey through the realms of consumption, starting with the idea of us throwing away everything without a second thought and ending with a glimmer of hope.

When finding pieces of text to place along with our articles we decided that firstly we wanted specific bits of text that related in the best way possible to the images it was placed with, and we also decided that we didn‘t want long winded articles, we wanted to keep to a couple of paragraphs on a page, this refers back to us not wanting a text heavy publication.

Roles & Responsibilities

Throughout the process of building our newspaper publication we each took responsibility for finding articles, quotes and other images relating to our work. After we had found these articles we all read through them as a group to ensure we all agreed on what was being placed in our publication. After all the articles were finalized we all went away and put together the pages based on our own work. After this Michelle put all of the pages together into one document and rearranged certain elements to complete the newspaper. Once this was completed we sat down as a group and went over the finalized document in order to make sure that everything was as planned.

Throw Away Culture, how we are forever wanting more

E-Waste and Technology, and how we rely more and more on a world of phones, laptops and kindles.

The British high-street and how its slowly disappearing.

Celebrity Culture in todays modern society and how it leads to consumerism.

Second Hand Shops, looking into the good side of waste, how waste can be recycled and not just thrown away.

My Pages, the final layout (page 3 & 4 out of the four i designed)

When putting my pages together my main influence camer from 50 photos, so in my pages I wanted to create lots of white space around the text and images, so that they didn't become too cluttered within the page. I want people to concentrate on the images more than the text as I feel the images are stronger and really explain the idea of celebrity culture, which was a strong point I wanted to get across to the readers.

Sunday, 20 May 2012

Set Build & Fashion Constructed Image


Our fashion shoot narrative is based around the nursery rhyme of Little Bo Peep, it tells a story of her being taken from the innocent and fragile place shes used to, into the contemporary world of modern society.  We have set her in a forest scene to create the idea that she is lost, not just in the forest but within herself, she is at the point of indecision and uncertainty. She is a young girl, who has yet to face the the concept of sexuality, identity and the real world . The forest represents a psychological space, almost framing her in uncertainty and confusion which has led her to become lost.

Character References

Sweet & Innocent... Little Bo Peep

After Chosing Little Bo Peep as a character, we wanted to research into what her characterisation was. We came across the sterotypical childhood versions, but also many more versions that helped us to start developing our own version/dipiction of Little Bo Peep...

What you notcie alot after looking at all of these images are the same colours being used for her clothing, like the pale pinks, blues and white to create this innocent and fragile looking girl.

Toy Story's Version

A More Modern & Contemporary... Little Bo Peep

After looking at the original Little Bo Peep we decided to look at a more contemporary and modern version. We came across Paris-based photographic team Sofia Sanchez and Mauro Mongiello. Their work titled La Niña Santa (The Holy Child) is made up of video installations and the colour saturated fashion spreads for the likes of Vogue Japan.

I like the way they have taken the Bow of Little Bo Peep and used it in the same innocent approach with soft pale coloured ribbon. Then by including nudity and cigarettes, it automatically creats a more sexual and adult approach.


As a group i think its safe to say that we found casting really hard, first off we set up a Model Casting Day, where we advertised around the uni a day for models to come up to photography and sign up to be a model for our shoot. But overall it wasnt successfull, we had 2 people turn up which we had hope for a lot more. And after we decided they were not appropriate for our chosen character. We needed a better way of finding our model, so we looked into model agencies, but found this was far too expensive.

After much discussion we decided to go round the university and take pictures of people that we felt suited and had certain features of the character we were hoping to create. Overall this was a much better way of finding models, but at the same time problems accured as some people wasnt available for the certain dates of our shoot, which overall made the process a little harder.

Second Favourite Model - Aimee-Beth Warburton

This was our second choice of model, we liked her facial features and also her pale skin, but unfortunately she wasnt able to do our shoot days so we couldnt have her.

Imogen Allen

Lily Fisher

Megan Usher

Final Model - Chloe Sargeantson

Our final model was Chloe, we felt she was perfect for our chosen character. She had the innocent face and pale skin, but also a certain attitude and way about her which was also exactly what we were looking for. The features and the skin is what stood out for me, i knew she would pull off the exact look we wanted to create. 

Posture & Pose

When it came to poses we were a little unsure at first as to what we actually wanted the model to be doing in the shot. We started to look through magazines and on the internet for anything that inspired the certian look that we were trying to create. We decided that awkward poses were definitely something we wanted to look into, as this fitted well with our theme and story. We looked at a variety of both sitting down and standing up poses to make sure we had as many choices as possible.

During our shoot we found that we didnt like the standing up poses as she looked to big for the frame, making her look out of place. So when looking through our images we finally decided on a sitting down pose for our final shot, as she looked comfortable and sat well within in the frame.  

We liked how in some of these poses the models were holding props such as umbrellas, which we linked to our character as little bo peep has her crook. So we wanted to try these poses in our shoot to see if we could create the same look but with a different prop.

We originally liked the idea that the model was peeling away from herslef and her surroundings so we found a certain image by Tim Walker, where the models dress is peeling away from her as she stands there awkwardly. We thought we could also use this to show the story of our character as she is peeling away from society and coming out of herself.

I found these 2 poses whilst looking through Tim Walkers work, again he has used a prop in his shot which helps tell a story or create a character, which is exactly what we were trying to do with the crook that Little Bo Peep has. And with the image below, I like the facial expressions that the model has, showing surprise and a certain kind of vulnerability, which was also what we wanted to use in our shoot, as our character is lost in a wood and maybe feeling vulnerable.

This was the kind of pose that we wanted to create originally, we liked the way the model was awkardly posing but still had a certian sexual way about her. By having her leg on show and her facial expression, it again creates that sexual approach to a slightly innocent looking person. But during the shoot the pose didn't work well within the frame we had chosen so we decided against this certian pose.

Costume & Styling

Hair & Make-Up

We decided on fish plait for the hair as we liked the messyness of it and also it fits in with the contemporary modern look.

We used fake alashes to create drama and sexualise the character.

We had a beehive as the top half of the hair, connecting down into the fish plait, to show the more innocent and but yet still modern little bo peep.

We liked the smokey eye effect, along with the deep red lipstick, also a look thats very in with todays modern society. Also links well with the hair and dress, creating an overall contemporary look.


Alexander McQueen Autumn/Winter 2012

The dress on the right was our first main influence for our costume, we wanted to make something just like it to fit in with our theme. We thought the colours and the design fit really well with our forest theme and our character.

Original Outfit - Corset (top part)

Our original Costume was going to be made up of a regency style corset and modern tulle cream skirt, which we were going to combine to create a modern and contemporary yet still classic costume. But after devolping our character and our ideas we decided that the cotume wasnt right and so we went in another direction.

Original Outfit - Skirt (bottom part)

Alexander McQueen Auntumn/Winter 2012

Final Dress

This is our final costume, we chose a dress as we wanted it be influenced by the original character of little bo peep, but still having our own contemporary twist.

We liked the material that was used as the layers created a delicate feeather look, which fit with the innocence part of our character. But the colour scheme suggested otherwise, with having black and grey in parts of the dress, it showed a more grown up, adult look. We added black ribbon round the waist line to create curves within the dress as before it just fell on the model, not showing any shape.

Originally we decided on skin coloured ballet pumps as we thought this would go nice with the dress and also quite simple and girly. But during our shoot we experimented without the shoes and it turned out that bare foot looked much better in the shoot, it fitted with the surroundings and contrasted with the dress.

Set Construction

Day 1
Making the Grid

On day 1 put up the flats at the back of our set, acting as a backdrop. we then built a grid, using 2 x 1 wood, so that we could hang it above our set and then attach trees so they were secure and had no chance of falling over during our shoot week.

First Tree is put up

We then one by one attached each tree to the grid, making sure they were securely on the grid. We used sandbags to support the bottom of th trees incase they gave way from below.

Day 2

On day 2 we finsihed attaching all the trees to the grid, then we put our main source of light in to our set so we could see if the lighting was going to work with the amount of trees we put up.  

Day 3

Our lights and set is more or less complete, as on day 3 & 4 we went on to scenic design and adding in the final props...

Scenic Design & Props

From the start the set was the biggest worry for us, because we chose a forest we found it difficult to not full into the fake and unrealistic approach of making a forest scene. We wanted it to look as real as possible, but creating a forest in a studio is never an easy thing to do. We looked into so many different ways of making the forest, but it seemed at every corner there was always an issue that got in the way.

After many discussions and trials we eventually we came up with the idea of having real trees, as we felt that this was the only way to make the scene look as real as possible. So we spoke we tutors about how we could achieve this in the time we had. After several days of thinking of ideas we came up with our final plan which hoped would work out...  


Although a forest is a natural setting, scenic design and props play a big part in helping to create a real life forest. Originally we thought maybe we didnt need props as you dont really find many objects or furniture in a forest. But after researching into forests further and also visiting forests we discoverd that forests have many objects such as logs, flowers, fallen branches etc. So as i was given the role of props I researched further into what kind of objects what we could use to help make our forest look realistic. 

Red Butterfly

When we visited the forest to take pictures and gather information, I noticed that butterflies were a common bug that was accuring in many parts of the forest so I decided we would use one in our set.

Clearing in a Forest

Within our set we wanted to create a clearing, with over growing branches and twigs coming in from both sides, to create the feeling that the character is surrounded and lost within society.

Mossy Log

I wanted to make the forest as real as possible so I decided that adding props such as moss, logs, insects and flowers would create that realistic quality that i was after.

Lilies of the Valley

Dead Autumn leaves

We decided on having leavs as our flooring, as when we researched into forests that was a common thing you would find. We wanted dead/autumn leaves to create the feeling that the forest wasnt perfect or inving like society.

Completely finished set, ready to shoot...  (Day 4)

Lighting Influences

Our main lighting influence was Alexander McQueen's Autumn/Winter 2012 Show at London Fashion week. As he's theme was based around the season autumn, the set for the show was based in a woods, where the runway was coverd in autumn coloured leaves and big trees in the background, we felt this was exactly what we were trying to create with outr set/shoot.

The lighting from above created a ring around the model, capturing the model but also the leaves on the floor which we found inspiring for our shoot. We liked the way in which the light fell on the models face creating harsh shaddows, also the way the light fell on the dress, showing great detail and colour.

This flooring is exactly what we wanted to create in our shoot, a very realistic but yet simple approach.

Originally this was our main influence for the lighting of our trees, we wanted to create and eerie scene by using blue jel lighting, but as we developed our ideas and experimented we moved further away from the blue jel as  we decided we didnt need this certain affect anymore.

Editorial Selection

Out of the 465 pictures that were taken here just 5 shots that i felt were strong images. There not all perfect images, but I like the poses and the facial expression that are shown. After hours of going through each image we all decided that none of these were strong enough to be our final and best shot.

Second Choice for Final Image

This image was our second choice, we all agreed that the pose, composition and camera choice was good, but after much discussion we came to the conclusion that it just wasnt strong enough to tell our character or story.

Final Image

    Final Edited Version

    Chosing the final image was surprisingly one of the easiest things we had to do, although we had alot of good images, i think we all knew this image was the strongest as soon as we saw it. The strong facial expression and pose makes the photo, along with the forest setting, it creates the feeling that she truly is lost not only within the forest but within modern society. Overall I'm really pleased with our final image, I think it tells both our story and our character in the way in which we wanted to.